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Recently, Yishan Technology Group, a leading enterprise in the domestic industrial intelligent manufacturing field, spectacularly showcased its newly - developed series of cookware products at the 37th Saudi International Trade Fair. The exhibition was held at the Jeddah International Exhibition Center in Saudi Arabia from November 26th to 28th, 2025, co - hosted by the Department of Foreign Trade Development of the Ministry of Commerce of China and Hallmark International Exhibition Group of Saudi Arabia.
This participation is a crucial step for Yishan Technology Group to deepen its layout in the Middle East market and advance its globalization strategy, marking a substantial progress in expanding the markets along the Belt and Road Initiative.
As one of the most influential economic and trade events in the Middle East, this exhibition gathered more than 500 exhibitors from around the world and over 10,000 professional visitors. Yishan Technology Group's booth in the core area, with its unique modern design language, systematically presented the company's latest R & D achievements in advanced new - material cookware and overall kitchen solutions.
Li Xianhao, the vice president of Yishan Technology Group, said, 'Saudi Arabia and the entire Middle East market are in a crucial period of economic transformation under 'Vision 2030'. There is an obvious trend of consumption upgrading, and there is a strong demand for high - quality cookware products made of new materials. This coincides with Yishan Technology's mission of using innovation to enhance the quality of life of families around the world.' He further introduced that the company's product line comprehensively covers cookware, small home appliances, and various kitchen utensils, aiming to bring more convenience and fun to consumers' cooking experiences. Relying on the large - scale and efficient domestic production and supply chain system, Yishan Technology ensures that each product strictly adheres to international quality standards, enabling users to enjoy the cooking process while also feeling the guarantee of excellent product quality.
It is reported that the Blue Diamond Ceramic Stainless - steel series of kitchenware, which Yishan Technology Group mainly presented in the Middle East region this time, includes a variety of products such as woks, frying pans, ramen pots, clay - pot rice pots, and egg - roll pans. With its innovative technology and health concept, it became the focus of attention at the exhibition.
This series of products is made of high - quality composite steel materials and refined by hydraulic die - casting technology. The pot body uses 304 food - grade stainless steel as the base material, with an aluminum alloy heat - conducting layer in the middle and 430 superconducting magnetic stainless steel on the outer layer, forming an efficient heat - conduction system. It can achieve rapid and uniform heating, ensuring that food is evenly heated, and at the same time has excellent wear - resistance and durability.
The biggest technological breakthrough of the product lies in the adoption of 3D floating physical non - stick technology. The inner wall of the pot is treated with special CERAMIC ceramic glaze, forming tens of thousands of micron - level 3D diamond - shaped groove structures, effectively reducing the contact area between food and the bottom of the pot and achieving a real physical - level non - stick effect. This technology has zero chemical coatings throughout the process, contains no harmful substances such as PFOA and PFAS. During cooking, less oil is required, which not only guarantees a healthy diet but also simplifies the cleaning process. These products not only reflect Yishan Technology's profound accumulation in material science and industrial design but also precisely meet users' core needs for healthy and convenient cooking through a series of innovative and practical technologies.
Choosing Jeddah as the debut venue for entering the Middle East reflects Yishan Technology Group's accurate market insight. As the economic center and the largest port of Saudi Arabia, Jeddah has active trade and is an important hub connecting the Middle East and North African markets. The young population structure of Saudi Arabia (70% of the population is under 30 years old) and their pursuit of high - quality life provide broad growth space for innovation - oriented brands like Yishan Technology.
During the exhibition, the team of Yishan Technology Group held several rounds of in - depth discussions with many potential distributors, retailers, and industry partners from the Middle East and North Africa regions. At the same time, they carried out market research and new customer development work, aiming to accelerate the construction of a local sales system and lay a solid foundation for the subsequent in - depth cultivation of the regional market.
Yishan Technology Group is a national high - tech enterprise specializing in the research and development and manufacturing of stainless - steel non - stick cookware and kitchen appliances. With its continuous innovation ability, the company has been rated as a provincial - level specialized and sophisticated small and medium - sized enterprise and has been selected as one of the top 500 manufacturing enterprises in Guangdong Province for three consecutive years. In 2025, the company's design strength was internationally recognized successively, winning many international honors such as the MUSE Design Award Silver, the London Design Award Gold, the German Red Dot Design Award, the New York Product Design Award Silver, and the Rome Design Award. Currently, the group's products have been sold to more than 30 countries and regions around the world, covering important regions such as Europe, the Americas, Australia, and Southeast Asia. The enterprise has appeared many times at important domestic platforms such as the Canton Fair, the Shanghai and Shenzhen Gift Fairs. This participation in the Saudi International Trade Fair is a key measure for the group to promote its global strategy of 'Intelligent Manufacturing Going Global', aiming to introduce the innovative achievements of Made in China's intelligent manufacturing to a broader international market.
