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About WBKᴺ

Brand Concept

Leveraging 3D star - diamond whirlwind patterns, blue - diamond glazed surfaces and one - piece molding, we craft high - end, luxury - style cookware. Balancing aesthetics, texture, safety and practicality, it differs from ordinary kitchenware, spotlighting luxury home aesthetics and quality cooking experiences.

Core Positioning

With 3D star - diamond whirlwind patterns, blue - diamond glazed surfaces, and one - piece molding as core strengths, we craft high - end, luxury - style cookware. Balancing aesthetics, texture, safety, and practicality, it stands out from ordinary kitchenware, emphasizing luxury home aesthetics and top - notch cooking experiences.

Core Technology

Adopting advanced hydraulic - stretching one - piece forming, the pot body, made of three - layer composite steel, has sensitive heat - conduction response, rapid heating, and even heat distribution. This ensures even cooking of ingredients, preserving their original flavor.

Celebrity Endorsement

Brand Endorser - Charmaine Sheh: In 2023, the company exclusively engaged Charmaine Sheh, a Hong Kong celebrity, for the WBKᴺ brand, co - creating a wonderful global kitchen.

Core Product Display

核心产品展示

3D Whirlwind Wok

· Base material: 304 multi - layer composite steel + G - type explosion - proof glass lid (26/28/30cm single - handle | 32cm single - handle with side ears)

· 3DFT three - dimensional whirlwind forged pattern, which can gather energy, lock heat for stir - frying, and the oil - repellent pattern can be easily wiped clean.

· Winner of the Gold Award at the London Design Awards and Silver Award at the MUSE International Design Awards

Soup Pot

· 304 stainless - steel composite base material (20cm/24cm/28cm)

· 3D three - dimensional suspended design, enabling stewing to enhance flavors. The double - pattern design (inside and outside) can be easily wiped clean.

· Winner of the Silver Award at the Rome Design Awards and the Silver Award at the New York Product Design Awards

Frying Pan

· Base material: 304 multi - layer composite steel (16cm/26cm/28cm single - handle, lidless)

· 3DFT whirlwind three - dimensional forged pattern ensures even heat distribution with less oil for frying and grilling. The oil - resistant surface can be easily wiped clean.

· Silver Award winner at the Rome Design Awards and the MUSE International Design Awards

3D Whirlwind Wok

· Base material: 304 multi - layer composite steel + G - type explosion - proof glass lid (26/28/30cm single - handle | 32cm single - handle with side ears)

· 3DFT three - dimensional whirlwind forged pattern, which can gather energy, lock heat for stir - frying, and the oil - repellent pattern can be easily wiped clean.

· Winner of the Gold Award at the London Design Awards and Silver Award at the MUSE International Design Awards

Soup Pot

· 304 stainless - steel composite base material (20cm/24cm/28cm)

· 3D three - dimensional suspended design, enabling stewing to enhance flavors. The double - pattern design (inside and outside) can be easily wiped clean.

· Winner of the Silver Award at the Rome Design Awards and the Silver Award at the New York Product Design Awards

Frying Pan

· Base material: 304 multi - layer composite steel (16cm/26cm/28cm single - handle, lidless)

· 3DFT whirlwind three - dimensional forged pattern ensures even heat distribution with less oil for frying and grilling. The oil - resistant surface can be easily wiped clean.

· Silver Award winner at the Rome Design Awards and the MUSE International Design Awards

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Group Overview

Guangdong Yishan Technology Group Co., Ltd. was founded in 2013. Headquartered in Siqian Town, Xinhui District, Jiangmen City, Guangdong Province, it currently has four major factory areas, covering a total area of approximately 150 mu. It is a Sino - Korean joint - venture integrating the R & D, design, production, and sales of mid - to - high - end kitchenware and smart home appliances, with an annual output value exceeding 800 million yuan.

The group has been deeply engaged in the fields of stainless - steel kitchenware and small kitchen appliances, constructing a full - industry - chain closed - loop that encompasses material R & D, intelligent manufacturing, brand operation, and global sales. It is a national high - tech enterprise, a specialized and sophisticated small - and - medium - sized enterprise in Guangdong Province, an innovative small - and - medium - sized enterprise in Guangdong Province, an engineering technology research center in Jiangmen City, and a key tax - paying enterprise in Xinhui District. From 2023 to 2025, it was continuously selected as one of the top 500 manufacturing enterprises in Guangdong Province (ranked 444th, 385th, and 373rd respectively).

Taking technological innovation as its core competitiveness, the group has independently developed the stainless - steel concave - convex pattern non - stick technology, which has been iterated to the seventh generation. In 2024, it overcame the problems of sticking and easy wear and tear in traditional kitchenware and launched the eighth - generation 3D three - dimensional whirlwind pattern non - stick technology. Related technologies have obtained more than 200 domestic and foreign patents. The leading product, the stainless - steel non - stick cookware, has the advantages of easy cleaning, scratch resistance, and uniform heat conduction, with its technology and quality ranking among the top in the industry.

100000

Total occupied area of factory sites

8 million+

Global sales volume (sets)

800 members+

Professional team

200 million yuan+

Cumulative R & D investment

200 +

Independent patents

Brand Matrix · Global Cooperation

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Hong Kong WBKᴺ

· Positioning: A global kitchenware brand that conveys the quality - of - life attitude of "the original taste of cooking".

· Concept: Centered around "a wonderful kitchen for the world".

· Advantages: Features 3D three - dimensional whirlwind pattern and multi - layer heat - conduction technology, uses Korean KFCC ceramic glaze, contains no PFOA, PFAS, or PTFE, and has won several international design awards.

Sino - Korean Cookcell

· Positioning: A global kitchenware brand that focuses on technological innovation and aesthetic design.

· Advantages: Features precise concave - convex honeycomb pattern and wear - resistant non - stick technology, combines Korean KFCC ceramic glaze with 304 food - grade stainless steel.

· Achievements: The sales volume on the South Korean home shopping channels exceeds 200 billion won. It has won the "Korean Brand Award Anticipated by Chinese Consumers" for four consecutive years, and its products are popular in over 40 countries and regions.

International Strategic Cooperation · US Hexclad

Relying on its mid - to - high - end channels and brand resources in North America (endorsed by Gordon Ramsay and exposed on "Hell's Kitchen"), it mutually empowers in terms of technology and market, jointly expanding the global high - end territory.Cooperative Advantages: Combine Yishan Technology's manufacturing strengths with Hexclad's brand influence to jointly explore the high - end kitchenware markets in North America and globally.

Quality Certifications and International Honors

Global International Certifications in 2025

Numerous global international certifications. The company continuously focuses on the research and development of core processes, contributing to the technological iteration and upgrading of the kitchenware industry.

South Korea HIT500 Strong Award

Won the award continuously from 2016 - 2017

48 International Certifications

Covering international certifications such as CE/FDA, ISO9001 certification, and Quality Management System Certification

News

        

Products

WBKᴺ

Cookcell

Contact

  National Unified Customer Service Hotline: 400 - 831 - 3551

  Headquarters: No.3, Qianxing Road, Siqian Town, Xinhui District, Jiangmen City, Guangdong Province

  Shenzhen Sales Center: A2309, Lenovo Houhai Center, No.3288, Houhaibin Road, Yuehai Sub - district, Nanshan District, Shenzhen City

 

 

Copyright © 2013 - 2026 Guangdong Yishan Technology Group Co., Ltd. All rights reserved

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Contact

  National Unified Customer Service Hotline: 400 - 831 - 3551

  Headquarters: No.3, Qianxing Road, Siqian Town, Xinhui District, Jiangmen City, Guangdong Province

  Shenzhen Sales Center: A2309, Lenovo Houhai Center, No.3288, Houhaibin Road, Yuehai Sub - district, Nanshan District, Shenzhen City

 

Copyright © 2013 - 2026 Guangdong Yishan Technology Group Co., Ltd. All rights reserved

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