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On January 28, 2025, in Jiangmen, Guangdong, the sound of firecrackers and applause echoed in front of the brand - new modern factory building. Guangdong Yishan Technology Group Co., Ltd. (hereinafter referred to as 'Yishan Technology') grandly held the production - starting ceremony of the composite steel material production line of its core subsidiary, Jiangmen Mingsheng New Material Co., Ltd. This is not only a crucial leap for this national high - tech enterprise and Guangdong provincial specialized and sophisticated enterprise, which has been deeply engaged in the industry for twelve years, holds 136 independent patents, and had an output value of over 800 million yuan in 2024, to complete the closed - loop layout of the whole industry chain after being listed among the top 500 manufacturing enterprises in Guangdong for three consecutive years (jumping to 373rd place in 2025). It is also a vivid practice of actively responding to the national call for developing 'new - quality productivity' with the courage to 'advance upstream' and firmly grasping the initiative of development. Representatives of key enterprises in Jiangmen, industry partners, supply chain representatives, and group employees gathered together to witness this milestone moment.
Core Breakthrough: A Decade - long Effort, a Strategic Leap from 'Making Good Cookware' to 'Forging Good Materials'
'Twelve years ago, we started with the simple aspiration of'making a good cookware'; today, we have finally established a firm foothold in the core material field of the upstream industry chain.' The person in charge of Yishan Technology said with emotion at the ceremony. The newly - put - into - production factory is the core move in the group's strategic layout, covering a total area of 12,000 square meters with a total investment of 400 million yuan. The funds are precisely invested in key areas such as factory building construction (50 million yuan), purchase of cutting - edge equipment (150 million yuan), and raw material reserves (200 million yuan). The four advanced composite steel material production lines completed in the first phase have a clear production - capacity advancement plan: achieving an annual output of 7,500 tons in 2026, reaching 22,500 tons in 2028, and aiming for 45,000 tons in 2030.
This move is by no means a simple expansion of production capacity but a strategic layout for the enterprise to break through to the upstream of the industry chain. For a long time, the 'soul' of high - end kitchenware, the multi - layer composite steel technology, has been the industry's commanding height and core competitive barrier. Yishan Technology is directly addressing this industry pain point, aiming to open up the closed - loop of the entire industry chain from material research and development, composite production to terminal cookware manufacturing. 'We deeply understand that the'soul' of a good cookware lies in the material.' The group's chairman emphasized in his speech. 'The essence of the national call for developing 'new - quality productivity' is to be innovation - led and break away from the traditional development path. For us, responding to this call means resolutely advancing upstream, tackling core material technologies. This production line is our first answer sheet.' From then on, well - known brands under the group, such as WBKᴺ·Debake, will rely on independent material technologies to achieve product customization, high - performance, and environmental friendliness from the source according to different cooking habits and segmented market demands around the world, comprehensively enhancing their core competitiveness.
Strategic Significance: Responding to the Era's Proposition, Enabling Win - win for the Industry and the Region
Against the backdrop of promoting the high - quality development of the manufacturing industry and the in - depth implementation of the 'Project of Hundreds, Thousands, and Tens of Thousands' in Guangdong Province, the production start of Yishan Technology's new composite steel factory has multiple strategic values, not only helping the enterprise build a solid development foundation but also injecting new momentum into regional industrial upgrading.
Firstly, it is an active choice for the enterprise to build an irreplicable core competitiveness. Facing consumption upgrading and increasingly fierce market competition, the kitchenware industry has entered a deep - water area of development dominated by material technology, health attributes, and user experience. Mastering core material technology means having the power to define products and take the initiative in product iteration. The chairman frankly admitted the difficulties of transformation: 'The process of building this production line has given us a deeper understanding of the entrepreneurial spirit. Facing market competition pressure and core - technology barriers, we can only break the situation with courage and overcome difficulties with wisdom to transform 'low - quality competitiveness' into 'high - quality creativity'.'
Secondly, it is to deeply integrate into the regional development strategy and strengthen industrial synergy and empowerment. This project is located in Jiangmen, an important node city in the Guangdong - Hong Kong - Macao Greater Bay Area, taking a fancy to its superior geographical location, solid manufacturing foundation, and first - class business environment. As a key industrial project in Jiangmen, its production start will strongly drive the development of the local high - end metal material industry cluster, strengthen the key basic material supply chain in the Greater Bay Area, promote the transformation and upgrading of surrounding industries through the technology spill - over effect, is expected to create considerable output value and tax revenue, and at the same time provide a large number of technical jobs, becoming a new engine of regional economic growth, helping the metal intelligent manufacturing industry in Siqian Town, Xinhui, Jiangmen to upgrade, and promoting the 'Project of Hundreds, Thousands, and Tens of Thousands' to be effectively implemented.
Thirdly, it is the deepening of the practice of the enterprise concept of 'Building Great Careers with Integrity, Prosperity for a Century with Green Mountains'. As a leading enterprise in the kitchenware industry, Yishan Technology has always adhered to the original aspiration of founding the enterprise with integrity and building dreams with craftsmanship. This breakthrough into the upstream material field is a substantial step for it to pursue long - term prosperity and master the industry's right to speak, injecting a hardcore 'technical core' into its brands and demonstrating the enterprise's determination to deeply engage in the real economy and develop in the long - term.
Outstanding Highlights: Green and Digital - intelligent Dual - wheel Drive, Interpreting the Core of New - quality Productivity
The new production line has been branded with the distinct features of 'new - quality productivity' since its inception - high - tech, high - efficiency, and high - quality. Its core highlights are mainly reflected in the deep integration of green and digital - intelligent, practicing the development concept that 'new - quality productivity itself is green productivity'.
Green manufacturing runs through the entire industry chain. Yishan Technology has always adhered to the environmental commitment of 'Prosperity for a Century with Green Mountains', integrating the green development concept into the entire production process. The new production line gives priority to energy conservation and consumption reduction in process design, minimizing energy consumption and pollutant emissions through technological optimization to achieve green production and low - carbon development. 'What we sell is not just a cookware but also a low - carbon and healthy lifestyle proposition.' The chairman explained the enterprise's green - development sentiment in this way.
Digital - intelligent empowerment for future development. The production line integrates advanced automatic control and information management platforms, realizing precise control of the entire production process, real - time data collection, and efficient management and control, laying a solid foundation for building a smart factory and achieving lean production. In the future, the group will further promote the digital transformation of the entire industry chain from material research and development, intelligent production to user data feedback, making data the core engine for continuous product iteration and efficiency improvement.
Brand Blueprint: Full - chain Support, Climbing the Global Kitchenware Value Peak
The independent supply of composite steel materials has opened a new chapter for the brand - strategy upgrade of Yishan Technology. The group has established a three - dimensional driving strategy of 'polishing the brand with green, forging wings with digital - intelligent, and climbing the peak with branding'. Relying on the advantages of the entire industry chain, it is fully committed to creating kitchenware brands that originate from China and are renowned worldwide.
'Only by mastering the full - chain capabilities can we create truly world - renowned kitchenware brands originating from China.' The person in charge of Yishan Technology said. Relying on the material customization advantages and cost - control capabilities brought by the new factory, core brands such as WBKᴺ・Debake will further optimize product lines such as high - end kitchenware, stainless - steel non - stick cookware, and healthy and environmentally friendly kitchenware, precisely matching the consumption demands of different global markets. At the same time, the group will give full play to its patent - intelligent manufacturing advantages in stainless - steel non - stick technology, 3D whirlwind pattern, superconducting heat - enhancing technology, etc., continuously strengthening its brand - going - global strength, especially deepening the layout in Asian markets where it has already established a good reputation, fully breaking the monopoly of foreign brands in the mid - high - end kitchenware market, and 重塑 the high - end international image of 'Made in China'. It is reported that currently, the group's products have been exported to more than 40 countries and regions around the world, covering important regions such as Europe, the Americas, Australia, and Asia.
Real - economy Responsibility: Rooting in Transformation, Contributing to the Construction of a Manufacturing Power
'Traditional industries can also become important carriers of new - quality productivity through technological innovation and transformation and upgrading.' The person in charge of Yishan Technology emphasized that as private entrepreneurs, the group has always been grateful for the opportunities of the times and adhered to the original mission of serving the country through the real economy and revitalizing the nation through industry. The production start of the new composite steel factory is a vivid example of promoting the transformation and upgrading of the traditional kitchenware industry to 'high - end, intelligent, and green' based on the profound heritage of Guangdong manufacturing, providing a practical path for the high - quality development of traditional manufacturing industries.
Looking to the Future: Building Dreams with Craftsmanship, Leading Kitchenware Intelligent Manufacturing to Leap towards High - end
Looking to the future, Yishan Technology will continue to be guided by 'Building Great Careers with Integrity, Prosperity for a Century with Green Mountains', take the Jiangmen composite steel new material base as a fulcrum, continuously deepen R & D innovation, explore the integration path of AI + manufacturing, and move forward firmly on the path of green intelligent manufacturing and technological breakthroughs. The group is determined not only to produce high - quality products but also to grow into an enterprise benchmark that creates significant value for society and contributes to the improvement of the basic capabilities of the national manufacturing industry.
The successful production start of the composite steel production line of Jiangmen Mingsheng New Material Co., Ltd. marks a key transformation of Yishan Technology from following the market to leading in technology. This milestone event not only demonstrates the enterprise's innovative courage and real - economy responsibility but also indicates that: with technological innovation as the spear and the entire industry chain as the shield, Chinese kitchenware intelligent manufacturing is gathering strength to make a strong sprint towards the high - end of the global value chain, writing a new chapter in the transformation from 'Made in China' to 'Created in China'.
